MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and onl